Sentiment analysis on social media is a technique that allows businesses to understand their customers’ opinion about their brand or products on this channels. Through this technique, companies can get a clear view of the perception that customers have about their products or services and adapt their marketing strategy to improve their online reputation.
Artificial Intelligence is a key tool for this task. With the use of machine learning techniques, AI can analyze large amounts of data generated through social networks such as Twitter, Facebook, Instagram, among others, to identify positive or negative opinions about the brand or products.
For example, if a company wants to know if people are satisfied with their latest product, sentiment analysis can help identify tweets and posts talking about this product, as well as their opinion about it. From here, the company can take necessary steps to improve its image and focus all its actions on social networks.
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